Ethan Glover

Digital Marketing Specialist and Computer Science Student

Link Building is Unnatural!

Last month, in a Google Webmaster’s Hangout, in response to a question John Mueller said the following about link building, “In general, I try to avoid that…” and boy did the earth stop spinning. I thought the controversy was over, I thought we figured out the context of what he was saying and could finally…

Robots.txt

The robots.txt file of a website is what tells web crawlers and robots how to handle the site. Most notably, it tells search engines what to index, and what not to index. You can use it on your site to tell search engines to ignore certain parts or elements on the site, or the entire…

The Power of a Story

“Immersion is the experience of losing oneself in a fictional world. It’s what happens when people are not merely informed or entertained but actually slip into a manufactured reality.” – Frank Rose Transcript: We talk a lot about the power of story. As a tool and technique for transformation, for interpersonal persuasion. To feel upgraded.…

Ten Cool Sites #12

I have many different sites for this edition. Email, SEO, job search, podcasting, you name it. Let’s get straight to the list. 11 Libertarians Who are Making a Difference – I’ll be adding the people listed on this article in the People Section of Liberty Resource Directory if they’re not already there. This is a…

Can the Wrong TLD Hurt SEO?

In short, no. Many people who think they know about web marketing claim that choosing .net instead of .com can harm your SEO. The confusion on this topic is understandable. For whatever reason, people have become to prefer the sound of ‘.com.’ Because it is the most common; people associate it as the best. Some…

How to Write for a Blog

Start with empathy. Continue with utility. Improve with analysis. Optimize with love. – Jonathon Colman If you haven’t read my previous post on keyword research, please do so. You’re going to want to adapt that research to your title and introduction paragraph of a blog. Don’t worry about using the exact words you find, just…

Ten Cool Sites #11

I’ve been putting off the new Ten Cool Sites for too long. I’ve almost collected enough sites for two posts. For that reason, I may have two new lists with only a small amount of time in between them. For this version, I’ve got a few tools and services for your website that goes beyond…

Tips for Social Sharing

I see a lot of articles on rules for sharing on social networks. It’s interesting to see people claiming to have the scientifically proven answer for the perfect amount of characters to post with each network. Especially because every one of these posts has a different answer. As marketers, we like data, and we like…

Ten Cool Sites #10

For those of you who are unfamiliar with the Ten Cool Sites series, it is basically a list of sites that I’ve recently added to Liberty Resource Directory (LRD). LRD is a curated directory that is essentially my public bookmarks. I’ve developed a habit of collecting cool websites. I now have nearly 2,000 on LRD.…

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