Marketing

Link Building is Unnatural!

Last month, in a Google Webmaster’s Hangout, in response to a question John Mueller said the following about link building, “In general, I try to avoid that…” and boy did the earth stop spinning. I thought the controversy was over, I thought we figured out the context of what he was saying and could finally…

The Power of a Story

“Immersion is the experience of losing oneself in a fictional world. It’s what happens when people are not merely informed or entertained but actually slip into a manufactured reality.” – Frank Rose Transcript: We talk a lot about the power of story. As a tool and technique for transformation, for interpersonal persuasion. To feel upgraded.…

Can the Wrong TLD Hurt SEO?

In short, no. Many people who think they know about web marketing claim that choosing .net instead of .com can harm your SEO. The confusion on this topic is understandable. For whatever reason, people have become to prefer the sound of ‘.com.’ Because it is the most common; people associate it as the best. Some…

How to Write for a Blog

Start with empathy. Continue with utility. Improve with analysis. Optimize with love. – Jonathon Colman If you haven’t read my previous post on keyword research, please do so. You’re going to want to adapt that research to your title and introduction paragraph of a blog. Don’t worry about using the exact words you find, just…

Tips for Social Sharing

I see a lot of articles on rules for sharing on social networks. It’s interesting to see people claiming to have the scientifically proven answer for the perfect amount of characters to post with each network. Especially because every one of these posts has a different answer. As marketers, we like data, and we like…

How to Find Keywords

The first thing any good marketer needs to learn is keyword research. Some may say keywords are dead, but they’re wrong. Keywords are just as vital as ever, just not in the way that they used to be. Back in 2003 using keywords meant stuffing your content full of them. It meant putting every possible…

How To Build Real Quality Backlinks

If there’s anything in the SEO world that gets a bad rap (and there are many) it’s backlink building. Outside of writing great content, this is arguably the most important thing you can do. It’s also the easiest to screw up. Most small-time bloggers will have to do this themselves. No, you can’t buy “high-quality…

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